Reviewing the state of modern-day marketing it is essential to have the right mix of techniques. This guarantees that all facets are covered to ensure efficient delivery of messages to prospective customers.
Mobile marketing's impact to the overall marketing strategy depends mainly on how it incorporates into the mix. It must be able to take advantage of the strengths of the marketing plan. It should offer a compelling impact to the overall marketing activity which contributes to the bottom line.
The marketing mix is the fulfillment of the customer needs through reliable use of marketing ideas. It is the thoroughly studied and well-planned technique of utilizing concepts to attain success in product positioning and brand name awareness.