Brands generally rely on marketing to attract consumers, generate sales, and earn profits. When it comes to marketing, printed newsletters, posters, and other similar materials are still effective in spite of the notion that online marketing has killed offline marketing. In fact, there are plenty of reasons why you should choose printed media over online marketing strategies.
For starters, printed media grabs the attention of consumers. These days, newsletters and magazines are no longer commonly sent through mail. Nevertheless, a lot of people still prefer these materials, because they are eye-catching and tangible. A lot of older consumers especially prefer printed media, because its something they can carry around or read as they have coffee, or sit in their living areas.